Property in Marbella: What do People Look for?

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    Buying a property in Marbella has always been popular because of the town’s vast range of luxury villas, houses, and apartments, as well as its Mediterranean climate and high-end lifestyle. This unique combination of location and lifestyle has fueled the demand, making it a prime destination for foreign property buyers. 

    Recent market data further highlights Marbella’s growing appeal, with property sales surging by more than 13% in 2024, driven by demand from European, Middle Eastern and North American buyers. But what exactly fuels this demand, and what are buyers looking for in Marbella’s real estate market? Let’s explore the latest trends and insights.

    Is Marbella a Primary or Secondary Home Destination?

    Many people buy property in Marbella as a secondary home, as opposed to primary homes. Sometimes, the reason is investing, but many people are also keen on buying holiday homes in Marbella for themselves.

    Here’s why it appeals to various demographics:

    • Holiday Retreats: With its golden beaches, five-star resorts, and vibrant social scene, Marbella is the perfect holiday destination for families and couples alike.
    • Investment Opportunities: The Marbella real estate market has demonstrated resilience even during economic downturns, making it a lucrative option for long-term investment. Properties in premium locations often yield attractive returns through rental income and appreciation in property value.
    • Retirement Haven: Marbella’s safety, healthcare facilities, and weather attract retirees seeking a high quality of life.
    • Young Professionals: A growing number of younger buyers, particularly entrepreneurs and remote workers, are choosing Marbella for its lifestyle, excellent connectivity, and family-friendly environment.

    Pro Tip: Thinking of turning your Marbella home into a dual-purpose investment? Short-term rentals during the tourist season can provide significant income. 

     

    Why Buy Property in Marbella? Unique Location and Lifestyle

    holiday homes in marbella apartments

    Marbella offers a great lifestyle, combining natural beauty with cosmopolitan living. This dual appeal makes it a standout choice among global property buyers.

    Ideal Location

    • Breathtaking Scenery: The Sierra Blanca mountains provide a stunning backdrop to Marbella, offering spectacular views, while the Mediterranean coastline is perfect for water sports and relaxation.
    • Year-Round Sunshine: With over 320 sunny days annually, Marbella’s microclimate is one of its most attractive features. Winters are mild, and summers are pleasantly warm.
    • Accessibility: Just 45 minutes from Málaga International Airport, Marbella is well-connected to major European cities, making it a convenient getaway or a great destination for a permanent base.

    High Standard of Living

    • Luxury Lifestyle: Marbella’s reputation as the playground of the rich and famous is evident in its world-class amenities, including Michelin-starred restaurants, exclusive beach clubs, and world-class golf courses.
    • Cultural Vibrancy: Marbella is home to international music festivals, art exhibitions, and events such as the Starlite Festival, which attracts global talent.
    • Health and Wellness: Marbella has top-tier medical facilities, wellness centres, and fitness clubs, making it ideal for a healthy and active lifestyle.

    Market Dynamics

    Marbella’s property market is dynamic, offering options for various tastes and budgets. Here’s an overview:

    • Villas: From large estates in gated communities to chic family homes, villas remain the pinnacle of luxury.
    • Townhouses: These appeal to families seeking community living without compromising on privacy.
    • Apartments: Luxury apartments are also high in demand, as they often offer close proximity to the beach and/or many great amenities such as 24/7 security, high-quality maintenance, luxurious indoor and outdoor pools, gyms and much more. However, high demand is driving up prices, particularly in premium areas such as Golden Mile, and Puerto Banús.

    Buyer trend: Sea-facing apartments with panoramic views are among the fastest-selling properties in Marbella.

     

    What Modern Buyers Want: Privacy, Security, and Style

    Marbella’s property market has evolved significantly to cater to the expectations of discerning buyers.

    Privacy and Security

    • Gated communities like Sierra Blanca, La Zagaleta, and Cascada de Camoján are in high demand and offer 24/7 security, ensuring peace of mind for residents.
    • Advanced security systems, including CCTV and smart home technologies, are standard in most high-end properties.

    Amenities and Conveniences

    • Buyers prioritise homes with private pools, spacious outdoor areas, and proximity to gyms, golf courses, and wellness centres.
    • Smart Homes: Automated lighting, heating, cooling and security systems are increasingly in demand for added convenience and sustainability.

    Architectural Styles

    Even though some people prefer a more contemporary and new-built home, they are not shy of looking at more traditional style properties which are a bit older now that demand is high and supply is running short. These properties, often well-constructed, can be refurbished and renovated to the high standards the buyer is searching for.

    Emerging Trends in Marbella Real Estate

    • Eco-Friendly Homes: Sustainability is a growing trend, with developers integrating energy-efficient designs, and green spaces into new projects.
    • Coastal Living: Properties near Marbella’s beaches continue to dominate demand, especially those offering private access and unobstructed sea views.

    Conclusion

    Even though trends in what people look for change often, property in Marbella is so diverse that a wide range of villas, apartments and townhouses in various styles is continuously on offer.

    Are you keen on living in Marbella and looking for a specific property type? Feel free to contact Realista and we will help you find the best home available.