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The Lifestyle
The Costa del Sol has over 320 sunny days annually, making its exceptional weather a primary draw for visitors. However, its appeal extends beyond just the climate.
Here you get:
- A relaxed way of life.
- Fresh Mediterranean food and wine.
- Safe streets and friendly communities.
- Great restaurants, golf courses, shops, and marinas.
- Excellent healthcare and international schools.
It is the perfect place for anyone who wants to enjoy breakfast on their terrace, a swim in the sea before lunch, and a sunset walk in the evening.
To know more about the area, read our Costa del Sol area guide.
Tourism
Another factor behind the increasing demand is Tourism, as tourists continue to visit this Andalucian coastline in numbers. Approximately 94 million people visited Spain last year, with many people visiting the coastal areas such as the Costa del Sol.
When people spend time here, they often start thinking about buying a property here due to various reasons, such as:
- Direct flights from most of Europe.
- Mild winters are perfect for escaping the cold north.
- Plenty to do all year round.
Why Prices Keep Rising
Property prices here have been increasing faster than the Spanish average. Areas like Marbella, Estepona, and Benahavís are setting new records for price per square metre in 2025.
Here’s why:
Limited supply: there’s only so much land near the coast, and building rules keep it from being overdeveloped.
High demand: the demand from both holiday home buyers and full-time residents contributes to price increases.
Good Returns: The real estate market in Spain offers one of the best returns in Europe, as many buyers rent their properties to tourists, which can be highly profitable, especially during peak seasons.
How Remote Work Changed the Market
A few years ago, living full-time on the Costa del Sol was mostly for the retired or very wealthy. Now, many jobs allow people to work from home, and that home could be in Spain.
This has led to:
- Higher demand for properties with home offices and high-speed internet.
- A trend of holiday homes becoming primary residences as people extend their stays.
- Increased rental demand throughout the year, not just in summer.
Luxury Homes Are in High Demand
It’s not just mid-range properties that are selling fast. High-end homes, luxury villas, penthouses with sea views, and large modern houses are very popular among buyers with big budgets. These kinds of buyers are looking for properties that offer:
- Privacy and security.
- Large outdoor spaces.
- Modern design and energy efficiency.
Looking for a villa or apartment in Costa del Sol? Browse our exclusive listings now.
Things to Know Before Buying
As mentioned earlier, the Costa del Sol market is quite busy due to high demand from foreign buyers, making it essential for buyers to be well-prepared. The buyers should keep the following things in mind.
- Competition is strong, which means any good property can sell within days.
- Buyers should keep extra costs in mind as taxes and fees can add 10–15% to the purchase price.
- If you’re going to rent the property, then it is better to know about the Rental rules.
Why Demand Will Remain Strong
If you’re waiting for the Costa del Sol market to slow down before buying, you might be waiting a long time. Here’s why:
- Europe’s ageing population will keep retirement migration strong.
- Remote work isn’t going away, making full-time relocation a great option for buyers.
- Tourism remains strong, feeding the rental and holiday-home market.
- Limited land supply in prime coastal areas will keep pressure on prices.
Even if global economics cause a temporary slowdown, the fundamental appeal of Costa del Sol, such as sun, sea, and lifestyle, isn’t going anywhere.
Conclusion
Buying a home on the Costa del Sol is more than just a financial choice; it’s a lifestyle choice, which means you will get to go on morning walks on the beach. Aside from this, it is a safe and friendly place for your family. So, if you’re looking to buy property in Costa del Sol, then now is the right time to buy.
With over 25 years of experience in Marbella, Estepona, and nearby areas, we know where to find the best homes and how to help you buy safely in this fast-moving market.
If you’re ready to make the Costa del Sol part of your life, we’re ready to help you find your place here.
